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Welcome to our interview with Harry Kim, Team Manager at Winlux. Harry will shed light on what the "Made in Korea" label signifies for Winlux, how it enhances market competitiveness and customer trust, and what prospective customers should be aware of before meeting Winlux at R+T Asia. Let's delve into the insights Harry has to offer from his perspective as a key player in the Winlux team.
DK: Can you provide an overview of Winlux's core focus and goals, particularly in terms of product specialization, market positioning, and strategic initiatives such as participation in trade shows?
HK: Winlux is a Korean manufacturer specializing in combi zebra blinds that provide stylish and high-performing light control solutions for residential and commercial spaces. We focus on quality, affordable pricing, and developing new technologies. Exhibiting at this prestigious trade show allows us to showcase our innovative products to an international audience and strengthen our brand visibility in key Asian markets we are targeting for expansion.
DK: What are the upcoming developments from your company that visitors should be excited about?
HK: At R+T Asia, Winlux will be unveiling our latest zebra blinds fabrics, but also our new line of traditional curtain fabrics. This will make our range way wider to satisfy more customers around the world.
DK: What makes your products unique on the market, particularly in terms of technology or design?
HK: Winlux zebra blinds stand out with our proprietary light diffusion technology that optimizes natural light dispersion. We specialize in black out products. Our fabrics also feature sleek, minimalist designs coupled with energy efficiency to reduce home cooling costs.
DK: Can you share any insights into the growth potential or emerging trends you see within the Asian market for sun shading solutions?
HK: We see rising demand across Asia new items due to increasing focus on energy efficiency, convenience and home automation. There is also an emerging trend towards minimalist, streamlined designs. Our black out fabrics are key to satisfying these market’s needs.
DK: What steps does your company take to ensure customer satisfaction and engagement, both locally and globally?
HK: Winlux prioritizes customer service with dedicated support teams providing prompt assistance in several languages, guidance and addressing concerns. We actively seek customer feedback to continually enhance our products and services worldwide.
DK: How does Winlux address sustainability in its product development and manufacturing processes, and what strategies is the company implementing to align with future trends in the sun shading and door/gate industry?
HK: Sustainability is integral to Winlux's operations, reflected in our manufacturing practices that prioritize waste reduction and the use of eco-friendly materials. Our energy-efficient blinds contribute to lowering household energy consumption and carbon footprints. Looking ahead, key industry trends such as energy efficiency, minimalist aesthetics, and enhanced safety features like cordless designs are driving innovation. Winlux is proactively investing in research and development to introduce new fabrics and systems that align with these trends, ensuring we remain at the forefront of the evolving market landscape.
DK: How do Korean products stand out in the global market, considering their manufacturing expertise, technology, quality standards, or design philosophy?
HK: Korean products offer international customers a compelling value proposition, combining cutting-edge technology, stringent quality standards, reliable manufacturing capabilities, and competitive pricing. Moreover, Korean brands differentiate themselves with an innovative design philosophy that seamlessly integrates modern aesthetics with intelligent functionality, striking a balance between style and performance.
DK: What influence does the "Made in Korea" label exert on consumer perception and confidence in Winlux products, both domestically and internationally, and how does this perception contribute to market competitiveness and customer trust?
HK: The "Made in Korea" label symbolizes quality craftsmanship, advanced technology, and durability, fostering confidence in the reliability and sophistication of Winlux products among domestic and international consumers. This reputation, associated with Winlux products themselves but further bolstered by being labeled "Made in Korea," grants Winlux a significant competitive advantage, enhancing our brand equity among customers who value stringent quality standards, innovative practices, and dependable reliability.
Interviewer: Dominika Karwala (DK) Globus Events Ltd, R+T Asia)
Interviewee: Harry Kim (HK), Winlux
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